Pakistan Lollywood

The key to profiting in the make money online niche is to focus on credibility, authenticity, trust, quality information based on practical experience and sheer consistency.

Most people fail on one or several of those criteria and thus struggle to stand out as anything more than yet another person attempting to steal an unsuspecting newbie’s money and then run away.

The next key criteria, assuming you can adhere to the criteria of credibility is to find your unique positioning in the market. It’s very hard to just teach “internet marketing” and unless you find something you can specialize in, it will be hard to build a sustainable business.

In a sea of also-rans, anyone with a clear point of differentiation, a unique market positioning and a specialized area of expertise, wins. Here’s how you can be a winner -

1. Find a Sub-Niche

Most marketers who make good money teaching how to make money, even at the very top level, have some key point of differentiation, which essentially is just a sub-niche of the overall “Internet marketing” category. Here are some examples of the people I learned from and consider peers and mentors and the sub-niches they focus on -

• Jeff Walker is know for product launches
• Alex Mandossian - Teleseminars
• John Reese - Traffic Generation
• Rich Schefren - Business Systemization
• Mike Filsaime - Viral Marketing
• Perry Marshall - Pay Per Click
• John Carlton - Copywriting

These guys are some of the celebs in our market. If you drill down and take a look at any smaller success stories, the less well known Internet marketers, who every day are making good money in the Internet marketing niche, they still have some form of specialty.

They might focus on email list building, or pay per click, or affiliate marketing, or copywriting or conversion or lead generation or any countless parts of the overall industry. Each person has a focus that distinguishes them in the mind of their customers as the best solution to a specific problem they suffer from.

You can even go deeper than this, with some marketers taking one specialty and applying it directly to a geographic location (Sydney copywriting) or specific type of customer (pay per click for mortgage brokers) or a combination of these elements.

One of the most successful formulas I’ve seen applied well is to become thelocal specialist for a type of small business in your community and help them market online. Your angle might be to focus on retail stores of a certain type (say antique shops) and help them set up an eBay marketing campaign to sell their goods.

This formula of taking offline businesses online can be done in so many markets and in many ways, and is a fantastic entry strategy for any person who knows at least the basics of Internet marketing. Or, if you can become very good at one thing, for example SEO, you can make as much money practicing your craft as you do teaching it, or more.

2. Ride the Wave of a New Evolution

Specializing is vital for success, but sometimes, no matter how hard you try, you can’t find your spot in the Internet marketing landscape. If that is a frustration you have experienced, you might consider leveraging the emergence of a new form of online marketing and become proficient enough in it to be one of the first experts.

My own story becoming a blog trainer is one such example of riding the wave of a new evolution. While I’m not the first blogger, nor the most prolific or the most popular, I was one of the very first to sell an information product that teaches how to make money blogging.

It helped of course that I spent time to build a blog that made money, which leveraged my earlier life experiences in business. I had the sense to realize there was an opportunity there that I could take and become one of the first to establish positioning as a blogging expert.

I also happened to be one of the only bloggers who focused on Internet marketing, so again I leveraged what had worked for thousands of other marketers and applied it to my area - blogging - which was something that few bloggers did, or even do still today.

In more recent time the example of Maria Andros springs to mind as a person who was able to ride the wave of another evolution, this time video and social media marketing, establish herself as one of the most credible experts and - here’s the key part - released a product to cement her position.

Maria had the sense to know she was in the right place at the right time and there was a market she could dominate. She took action, branded herself appropriately and then went after a market. Maria now has very little quality competition, at least in the perception of the marketplace.

3. Stay One Step Ahead of your Target Market

One key concept that I’ve had to remind my students of time and time again, especially if they are attempting to brand themselves as an expert, is to realize that you only need to be one step ahead of your target market.

You can teach how to make money if you know how to do something that a large enough group of people don’t know and would benefit knowing. As long as you are good at one thing there will always be a stream of people new to your topic who need to learn what you know.

If you combine the previous points about building trust, finding a sub-niche or riding a new wave of opportunity, and stay one step ahead of the people you sell to, you are set, even in the highly competitive and highly lucrative how to make money online marketplace.

Making Sense Vs. Making Dollars

Everything I’ve outlined in this article makes sense. It’s clear and you should be able to get your head around the concepts I’m teaching. Unfortunately most people fail to execute and thus fail to profit.

Although this article is about how to make money teaching others how to make money, the rules apply just as well to other markets.

Every market is at a different stage of its development cycle and some will have more competition than others. The current relationship between supply (the number of quality competitors in the market you are in) vs demand (the amount of money you can potentially make from customers) will dictate how much effort you need to put in place in order to make money (I promise you, there will be effort required!).

My advice to you is to get out there and experiment until you find your place in the industry. There is enough room for everyone who provides value. It doesn’t matter if you think you face too much competition, it’s not the competition that will stop you from succeeding, it’s your ability to leverage the advice I’ve outline in this article and carve out your position in the market by delivering value to a specific segment of people, that will dictate your success.

Good luck, and remember the golden rule to making money in any marketplace: The more people you help, the more money you make.